Showcase

A-ball

The challenge

Fernando Giner, former first division soccer player, was impressed when a teenager on a wheelchair approached to him asking for an autograph, saying that soccer was his passion.

Giner thought about how he could help that boy to practice his favorite sport. He began to develop a system to added “feet” to the wheelchairs and it was controlled by the hands.

The company Ortoprono, specialized in orthopedics, made his dream come true. They created a device with which you can play soccer on a wheelchair with a similar passion and sensations as the original sport.

The objective was to launch the sport in style, thinking of its international projection. To ensure its success it was essential to have the support of the Royal Spanish Football Federation, various associations of the affected and the first division football clubs. But, how to convince them and the future athletes?

Seatball Leadball Ironsport Ableplay A-ball Strainball Deuxball Rollthrone Strainball

We focused on the spirit
of the new sport

Naming

We proposed several names which could synthesize the spirit and values of this sport, but also easy to remember.

It was chosen A-Ball, which phonetics in English mean “able”. Also the letter A symbolizes opening.

Logo

We designed a logo that would resemble the sport.

As it would coexist with the brands of the future sponsors, it had to be resounding, difficult to eclipse and, at the same time, it had to transmit the dynamism and the spirit of the sport.

We provide to it a cursive typography that gives it solidity and dynamism at the same time.

The symbol is the fusion of the chair, the player and the ball, thrown in the middle of a race to underline the strength of the sport that enables disabled people.

Empathetic promotional video

In order to highlight the great human and integrating value of this sport, and at the same time, to achieve the empathy of organizations and athletes, we told the story of two friends.

The video should both sensitize and explain how the chair works to practice this sport. Therefore, it has a strong emotional and didactic component.

The results

1

The Royal Spanish Football Federation takes on the project as its own and presents it to all the media along with the national coach and several players.

2

A-Ball is being introduced as a new discipline in first division football clubs.

3

Some A-Ball schools have been created. There has been several exhibition games and promotional shows and, inital discussions with FIFA are ongoing.

4

The chances of it being introduced as an Olympic sport in the next several years have increased.