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Caixa Popular

The challenge

We developed an accessible, intuitive and easy-to-navigate virtual office in order to make the user experience similar to how a customer feels in a real office.

Each interaction of the Virtual Office has been designed to be user friendly and to stimulate the conversion from visitors to customers

What did we do?

We developed an accessible, intuitive and easy-to-navigate virtual office in order to make the user experience similar
to how a customer feels in a real office.
Each interaction of the Virtual Office has been designed to be user friendly and to stimulate the conversion from visitors to customers.

The results

74 % +

One year after its launch the entity announced that 74% of all their customers have become users of its digital banking service, which shows the good reception it has received.

Although it is an online service, users continue perceiving the entity as effective and close to customers.